Align your messaging with your audience
Browsing the aisles of my local supermarket, I walked by a sign promoting free range chickens.
The first bullet point says “Air Chilled”.
I don’t eat beef or pork, and only small amounts of fish. So, I buy a lot of chicken.
Free range, no antibiotics, GMO diet, those benefits resonate.
No idea what that means.
And it’s the first benefit.
I’m sure I’m not the only one.