Beyond making life easier, brands help connect us with memories

I’m probably one of the few that loves the ride “It’s a Small World” in Disneyland.

Why do I love it, while others hate it?

Because I remember going there with my grandma and have an amazing time.

I go back to Disneyland for the experiences I remember as a child, and the hope that my children will create their own memories.

How does your brand make it easier for customers to choose, and what type of memories are you helping them to create?