Sometimes it’s easier for a client to dismiss an idea than to embrace it.
To say no means less work and a reduced risk of failure.
“What if we put all this time and effort in and it doesn’t work?”
But, the question should be, “What if your competitor puts time and effort in and it does work?”
Dismiss a good idea, and it will be executed somewhere else.
Dismiss enough good ideas, and you’ll be going somewhere else.
There’s always someone willing to take a risk and embrace a brilliant idea.
Because eventually, risks turn into rewards.