Relevant content may still be King – but it’s a multi-channel kingdom now.
It still takes inspired images and words to show and tell compelling brand stories.
Print and broadcast will continue to remain powerful marketing channels.
However, branded content now gets flashed, streamed, uploaded, ripped, burned, searched, mashed up, remixed, and socialized.
Brands have to know how to engage and thrive in this multi-device, multi-platform universe.
The right message, at the right time, distributed through the right channel.