Browsing YouTube, I came across an epic compilation of quotes from Steve Jobs. I learned the curator, Evan Carmichael, created hundreds of videos from business leaders, humanitarians, actors, musicians, and influencers, each sharing their best advice.
I was so inspired, I created a ritual to watch a different video each week.
I didn’t know it at the time, but he published a book, Your One Word, which I just read.
It’s an easy read. Half of it describes his “one word” concept, the other half tactical exercises to finding and embracing your “one word”.
What’s this “one word” about? I’ll let you figure that out.
Buy this book if you need a better understanding of who you are and how you can help the world.
Don’t buy this book if you’re not into developing your personal brand.
“People want to know who you are and what you stand for before they’ll buy anything from you. It’s about standing for something important and having your cause be your customers’ cause.”- Evan Carmichael